Our motivation to found SMART CJM came from years of experience in Customer Journey Management. From our point of view, there was not a single solution on the market that demonstrably, efficiently and scalably translates the requirements of a service-oriented journey. This includes the booking of an appointment on the Internet, the registration on arrival at the service provider with seamless subsequent call to service, and a navigation support to the counter or room. Our solution is equally suitable for a small authority or doctor's office, a small retail shop, as well as an enterprise account with hundreds of service centers.